Overview
The third customer film for Endeavor AI, shot on the warehouse floor at Mars Supply, a family-owned industrial distributor in Minnesota. Two voices carry it: Bobbi Jones in customer service, who used to key every order in line by line, and Steve Meacham in operations, who talks about how the agent learned their orders.
Goal
To prove the result and the use case, in the customer's own words — and to let a viewer see the product doing what is being described rather than take it on trust.
Creative Direction
The interviews stay conversational and unscripted. The graphics are built from the real Endeavor AI interface and timed to the words: as Bobbi describes dragging in a purchase order and approving it, the platform takes over the frame and she drops into a circle beside it; as Steve walks through the learning curve, the accuracy chart draws itself to the figures he gives. Every graphic arrives and leaves with the edit.
Goal
To prove the result and the use case, in the customer's own words — and to let a viewer see the product doing what is being described rather than take it on trust.
Creative Direction
The interviews stay conversational and unscripted. The graphics are built from the real Endeavor AI interface and timed to the words: as Bobbi describes dragging in a purchase order and approving it, the platform takes over the frame and she drops into a circle beside it; as Steve walks through the learning curve, the accuracy chart draws itself to the figures he gives. Every graphic arrives and leaves with the edit.
Deliverables
- Testimonial feature film
- Client interview capture
- B-roll and environment footage
- Product UI motion graphics
Outcomes
- Shows the platform in use alongside the people using it
- Third film in the Endeavor AI customer series
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